One way to get more people to "interact" with your digital signage is to integrate interactive elements such as a touchscreen. With a touchscreen, your customers can engage directly with your branded messages, rather than simply being a passive observer. They can, however, be a bit of a headache to integrate.
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It can be overwhelming entering a cafeteria at a university or event and seeing so many options ranging from chicken nuggets to vegetarian chilli. Many guests simply throw together various items and hope they fit well together. There is a major lack of guidance in cafeterias when it comes to food selection.
As digital signage content management systems have become more versatile, public locations are increasingly finding opportunities to deploy interactive kiosks to display community information and paid advertising. Tourism sites and urban centers in particular are offering highly versatile interactive kiosks.
New York City is a big city and its transit system serves a vast number of people — 1.763 billion people ride its subways annually, according to MTA.info. With so many riders passing through every day, it is key to deliver vital information, such as train arrivals and weather alerts, to commuters in a quick fashion and so the agency decided to deploy digital signage kiosks.
When McDonald's upgraded its traditional print menus to digital menu boards, it ran into a few challenges. These challenges were not in regards to the actual technology, but rather communication, according to Rick Cook, senior manager of U.S. IT restaurant solutions at McDonald's at a presentation at Digital Signage Expo.
The human eye is the most dynamic, highest-resolution biological optical sensor in the world. It has biological sensors embedded in strategic physical locations with real-time adaptable sensitivity to impact us every second of our waking life. The more realistic we sense that escape with our eyes, the greater the stimulation of the eye sensor and the greater the enjoyment of the experience.